Gifting can be complicated business for
businesses. While most of the businesses stick the usual Diwali regime, here is
something that will make you stand apart. Keep In Touch is help you fix your
queries when it comes to Christmas gifting.
Holidays do make the best of emotional
connections. So why not explore strengthen your business associations this
Christmas? Now, if you’re wondering what to give as business gifts and who to
give them to, a general rule of thumb is to send gifts to the people who help
make your company great. This generally includes clients, employees, and
certain service providers.
Gifts for Clients
Throughout the world, business relationship
experts suggest that you should send something small to all of your company’s
clients at least once a year. Gifts keep you at the top of clients’ minds year
round.
If your company has a small number of
clients, or a small number of clients with particularly large accounts, you
should try to customize their gifts as much as possible. Pay attention to each
client’s habits or get some information from the sales people who have dealt
with them. This is particular is our favourite hack. Nothing can be more
surprising or uplifting as to receive your favourite gift on a festive
occasion. These personalized gifts can make your clients feel like they’re
special and really important to your business.
But if your business has too many clients
for you to manage individual purchases, smaller more general items will do. But
make it a point to avoid cheap promotional items like pens or notepads with
your business logo. Even a personalised message card seems more genuine than
these purely promotional items.
Times other than festivals - Alternatively,
you might consider sending a gift to clients during another time of year. You
could send a gift after the completion of a large project, a new product
launch, or another type of milestone. This makes the client feel like an
extended member of your business family.
Gifts for Employees
There is no secret that employees expect at
least a small token of appreciation from their employer at least once per year.
This often takes place during the holiday season or at the end of the year.
If you can’t afford sizeable bonuses for
every employee, a small token like a fancy cake can still make them feel
appreciated. Remember employees are an integral part of your business and
keeping them happy is equivalent to keeping your company running.
As Richard Branson has rightly put
“I truly believe that if you take care of your
employees, they will take care of your business.”
The most important aspect of giving
employee gifts is to remember every single person. Co-workers are likely to
exchange information, so make it point that you do not miss out on anyone.
Gifts for Potential leads, Service
Providers and other Intermediaries
Business have chains outside clients and
employees, one cannot forget the contribution of Service Providers and
intermediaries, also who doesn’t want to cash-in a potential lead. You can also
personalize these gifts by adding a small token if appropriate, there is
nothing better.
Nevertheless, gifts work wonders. Become
someone’s secret SANTA today with Keep In Touch.
