“The excellence of a gift lies in
its appropriateness rather than in its value”
The best
gifts make an impression, but it's the worst ones that really stick with us.
They're the presents you talk about at dinner parties, laughing at their
awfulness or tackiness. And while they might make good conversation, you never
want to be the person who gave one.
If you
purchase a gift that is too expensive or not aligned with the recipient’s
interests, your good intentions may be overshadowed by the gaffe. In the
business environment, first impressions are crucial. You cannot afford to slip
up as it may cost you your reputation. So before you start shopping for your
next round of gifts for clients, colleagues or employees, consider the
following business gift giving etiquette tips.
1.
Avoid promotional gifts
Corporate
gifts all too often become marketing opportunities and most of those end up in
the trash. The main goal of a corporate gift is to advertise the sender’s
business or start-up. However customized gifts with your logo are not always a
good idea. It’s tough to win over clients, so rather than making a bad first
impression, come up with an original idea and stand out from the crowd with an
ingenious gift.
2.
Give a personal touch
It’s always
nice, whenever possible, to personalize each gift to each recipient. Your
clients and colleagues want to know that you appreciate them. So giving an item
that is specifically aligned with their interests can mean more than a generic
token or promotional item from your company.
3.
Watch your spending
Gifts are not
a tit-for-tat exchange. Just because someone spent a certain amount on a
present for you doesn't mean you have to spend the same on theirs. Too often,
shoppers overspend in hopes of not being seen as a cheapskate. This can
actually be the worst move to make.
4.
Pay attention to gift presentation
Your gift,
regardless of its nature, has to be wrapped nicely. It must look good and draw
attention otherwise nobody will want to know what’s inside. The packaging is
equally important. Make sure the wrapper looks professional too.
5. Don’t make assumptions
There's a
saying, "There's two things you should never talk about... Religion and
Politics." This also applies to gift giving with clients and business
associates. Avoid gifts related to religion or politics unless you are
confident of their beliefs or the recipient/group is part of an organization
affiliated with this topic. You don't want to take any chance of offending the
recipient.
Business
gift giving is excellent for business. Offering corporate gifts to clients can
be an opportunity for you to make your start-up stand out. It could mean a lot
for your productivity levels providing that you can master the art of corporate
gift giving. Choose to be original and people will notice you; choose to offer
trivial gifts and people will ignore you. Regardless, you are the one to decide
which way you want to go.
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